Rauw Alejandro

In 2017 Puerto Rican singer Luis Fonsi as well as Daddy Yankee released Despacito and it became the most-streamed song during the course of the space of six months. The song is a blend of reggaeton and pop music not only brought renewed interest in reggaeton but also attracted attention to Latin music in general. The Billboard Top 100 included four mostly Spanish tracks in 2016 and two songs in 2015. During the height of Despacito's popularity in 2017 however 19 predominantly Spanish songs made it to the top 100, and in 2020 there were 41 songs. Justin Bieber re-mixed Despacito with a Spanish-language version in 2017 shortly after which popular artists began working together with reggaeton groups. Drake teamed with Bad Bunny for the production of MIA (2018) as well as Madonna collaborated on Medellin along with Maluma (2019). As early as the year 2020, some musicians from reggaeton were unhappy with the way it was moving towards popular. Rauw Alajandro is a participant in a fresh generation that aims to change the course. The musician incorporated electronic dance music as well as other styles into his music.

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